Digital Marketing Trends in 2019
We are in 2019 and we need to update the strategies we have been using so far in digital marketing for our business. As we already know Digital Marketing is evolving in giant steps.
That is why we can not guess what trends will really grow during this year. But we can make an estimate due to what happened during 2018. Knowing the new trends in Digital Marketing is the best way to get an advantage when communicating. Why is it important to stay up to date on Digital Marketing?
Trends in Digital Marketing
VIRTUAL AND INCREASED REALITY:
One of the innovations that will sweep this 2019 will be virtual reality, augmented and mixed. The way in which we perceive our reality is changing.
The interaction between the user and a simulator system of the digital environment is very important in the marketing strategies that large companies are carrying out, trying to generate in this way: interaction with the brand, developing a better experience for the client, projecting innovation as brand feature, etc.
As we have previously mentioned, we find three types of reality:
- Virtual reality: It manages to replace the environment that surrounds us with another generated digitally. Through a helmet or glasses it is possible to transport the user to all kinds of experiences.
- Augmented reality: In this type of reality, layers of information are superimposed on the physical world in which we find ourselves.
- Mixed reality: Fusion of the physical world with the digital world.
It is very important as a strategy to apply for the new year the customization of the offers depending on the type of consumer. For this, it is necessary to know all the behaviors that the consumer has. And this is achieved with the help of a CRM . In this way, the business will experience an increase in the recurrence of purchase of current customers and new potential customers will be captured.
Visual searches are also positioned as trends for this new year in Digital Marketing, since the consumer can locate objects on the Internet that would be very difficult, if only a description is used.
This strategy works in such a way that an image is uploaded to a visual search platform and the search engine locates imaging results with similar characteristics.
There are a type of users that are known as the “Fast Users”. This type of users intend to consume content quickly, easily and simply.
That is why we have to carry out strategies to captivate this new audience that moves quickly in the world of Digital Marketing.
Mobile browsing is directly related to our consumer. At the same time, it develops that the customer is more prone to online shopping.
The strategy that has to be carried out is to make a simple, striking online store, and for which the user is easy to navigate.
To all this, and as a conclusion, we affirm that SEO , although it is not defined as a trend, is very important when it comes to carrying out all the Digital Marketing strategies in your business to achieve positioning in your consumers’ search engines.
In this article we reveal the main digital marketing trends for 2018.
One. Marketing automation
A good way to face and manage the current complexity that involves the implementation of all the actions required by effective digital marketing is through automation.
There are three requirements that an automation must meet to be effective:
- It has to start from a clear strategy
- The result has to be measured periodically to see if it works
- You have to adjust
With this type of tools you can save time and money by not having to allocate your smart resources in things that can be done automatically.
Surely you have already heard the expression: ” information is power “. Well, data analytics is power.
The analytic solves the most important question that is: does this work?
If we know what does not work, we can improve.
Today, the available analytical tools allow us to have a lot of relevance to better know the user and obtain better results (more sales, more conversion, more time on your website, etc.).
Three. The power of Amazon
Amazon is gaining ground to Google. In fact, today is the third search engine worldwide, by volume of searches, after Google and YouTube.
The big difference is that the users in Google and YouTube search above all for information, while in Amazon they look for products, in short, they will buy.
This fact, together with the effective user experience and Amazon’s efficient and economical delivery service, is causing this “giant online store” to be eating both offline and traditional online commerce.
More than half of online purchases in the US are already in the hands of Amazon and this is the trend in most Western countries.
If you sell physical products, you probably want to evaluate the option of distributing them through Amazon.
Four. Dissemination of the same content in various formats and platforms
To reach more audiences, without “letting our skin down the road” creating and creating new and original contents, we must take all the juice possible to the original content and value that we create.
If we previously published an article on the blog and sent it to our subscribers, now the tendency is to use that content in different ways: a presentation that we upload to SlideShare, a content for a new Video that we upload to YouTube, an episode of a Podcast, a mini eBook that we upload to Issu, etc.
Five Live broadcasts
It is one of the most popular trends in digital marketing.
There is no doubt that streaming videos are a trend.
One of the first social networks to offer this type of content was Google+ with Hangouts.
Why are live videos a trend? It is easy. When something is live there is more interaction.
A Facebook study indicates that users watch live broadcasts 3 times more than normal videos and often comment 10 times more on this type of content. And this is normal, if the video is live you only have one opportunity to participate in it and comment. And if the video is going to be there permanently it does not call so much the intention to comment on it since ” it will always be there “.
Six. Lead nurturing
This is also called “lead nutrition” or “feed” potential customers.
The goal is to create a good relationship with them.
What you want to achieve with this strategy is to create the contents that customers, or your target audience, tend to demand in order to create a relationship of trust with them and finally end up buying your products or have you as a reference in the sector.
By following a lead nurturing strategy, the client’s interest is kept alive during a whole purchasing process (search, evaluation and acceptance) and finally the conversion we were looking for (that is, the purchase) is achieved.
So to speak, with this strategy we will always leave the user wanting more until in the end we can satisfy (offering our services / products). It is a strategy closely linked to the content strategy.
Seven. Mobile: voice searches and mobile on the go
Today more than 50% of Internet searches are done through a mobile device.
Therefore, everything must be adapted to it and you must be able to make a purchase, a reservation or see a web page perfectly. If this is not the case, you will surely lose a client.
On the other hand, there is a growing adoption of voice searches (search voice)
The search by voice must already be contemplated in the search marketing strategies that every brand undertakes . And this is because this change in the search formula has a direct impact on SEO, because semantics and context are becoming increasingly important. We do not use the same keywords when we write them as when we “say them”.
The continuous connection through the mobile phone will have a great impact, especially in the decision making of the consumer at the point of sale , since it will have at its disposal a powerful tool to obtain information on any product, as well as opinions on it.